If you can think of any time of the year where gift giving and receiving abounds the most no other time would beat the christmas season. Something about Christmas has inspired human generosity through all generations.
Key to this inspiration perhaps is the fact that the majority of the world’s population have embraced the belief that Christmas commemorates the day when the God of the universe gave his Best and All in the sending of his only begotten Son to manifest his great love for the people of the world. So if God could give so much then why couldn’t we as recipients of his love.
Perhaps believing, rightly or mistakenly, that God richly possesses everything, people don’t think as much of giving gifts to him or his birthday-celebrating Son anymore. Since the basic human concept of a gift is material in nature the general tendency of people is to give to fellow human beings concrete gifts during Christmas season.
This is particularly true in the corporate world but of course for additional intended reasons. The giving away of gifts become the name of the game among business enterprises, not just as an expression of generous appreciation, but also for commercial and marketing purposes.
The strategic distribution of xmas company gifts in the crucial time of Christmas enriches corporate brand advertising and product promotion in the target market. Companies assume that when regular customers receive valuable promotional gifts from various companies it increases their motivation for sustained loyal adherence.
When Christmas items with the company’s logo are widely distributed in the target market as freebies, they create an influential level of brand awareness among potential clients that could practically convert into increased sales. So many businessmen consider the budget they allot for the distribution of commercialized Christmas gifts as a substantial investment expected to generate enormous return of investment (ROI).
The question rings out – what about the element of pure love and appreciation which is the original and true essence of Christmas giving? Profit-making enterprises somehow justify that the well-priced gifts they give to loyal customers are indeed a demonstration of their appreciation for their patronizing the company’s brand through the years.
If this is indeed the case then the purity of their grateful intention needs to be seen in giving precious appreciation gifts that do not bear the company’s logo as a move for subtle promotion. Anyway, proven faithful clientele no longer need any convincing to purchase their products.
Giving them logo-marked promotional Christmas items could even possibly turn them off and make them feel overly exploited. Show loyal customers the great respect and true appreciation they deserve by giving them xmas company gifts without company logo imprint and you would all the more build up their lifetime loyalty to your brand.
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